2006 How Money Spent

Walks Make a Difference

Where the Money Goes
Funds raised through the Avon Walk for Breast Cancer event series are managed by the Avon Foundation, an accredited 501(c)(3) charity, to advance access to care and finding a cure for breast cancer.  The Avon Foundation supports a virtual national network of research, medical, social service and community-based organizations, each of which is making a unique contribution to helping patients or advancing breast cancer research. The Avon Foundation awards funding in breast cancer education and awareness; screening and diagnosis; access to treatment; support services; and scientific research into the possible cause, prevention, treatment and cure.

Breast cancer beneficiaries range from leading cancer centers to community-based, non-profit breast health programs. Every program and institution is selected through a rigorous review process and must satisfy strict criteria that align with the Avon Foundation Breast Cancer Crusade's mission. The Foundation makes grants only to organizations and institutions having tax-exempt status under Section 501(c)(3) of the Internal Revenue Code.

For beneficiaries in the areas of research and care, the selection is guided by the Avon Foundation’s Scientific Advisory Board (SAB), which includes experts in public health and biomedical research relevant to breast cancer and breast health, and breast cancer survivor-advocates, who serve two-year terms.  Community-based organizations are identified and supported by the Avon Foundation Breast Care Fund, which issues Requests for Proposals, conducts peer review of all submitted applications, and provides ongoing technical assistance and program evaluation to grantees.

The Avon Foundation funds programs in all 50 states, but a majority of the net proceeds raised through the Avon Walk for Breast Cancer are granted to breast cancer programs in the geographic areas where the Walk events are held.

A listing of benefiting organizations, audited  financial results and details on the Advisory Boards can be found at http://www.avonfoundation.org/, and funding announcements issued at the close of each Avon Walk can be found in the Newsroom section of this website.

How much money actually goes to the cause? Total Avon Foundation revenue in 2006 was $69.9 million. Expenditures, including grants for breast cancer, domestic violence and other programs, exceeded $73.7 million. Of total expenditures for the year:

  • 79.5% was directed to mission programs and services, including grants, gifts and awards to beneficiary organizations  (this is what is commonly referred to as “net return” to the cause)
  • 3% covered management and general activities
  • 17.5% covered fundraising expenses

These results exceed philanthropic fundraising guidelines.

How much money have the Avon Walks already raised? From 2003-2006, the Avon Walk for Breast Cancer event series coast-to-coast has raised more than $150 million.

Why is the funding announced at Walk Closing Ceremonies less than the total raised? At the Closing Ceremony of each Avon Walk, the Avon Foundation announces financial gifts that have been reviewed and approved by the Avon Foundation Board in advance, before final fundraising is known.  These initial gifts are awarded to organizations and institutions in the Avon Walk geographic area. Some may be new beneficiaries while others may be new gifts to organizations that have been previously awarded funding from the Avon Foundation.  Any additional monies raised by each Walk, along with funds raised by other Avon Foundation activities, are combined and granted to breast cancer organizations throughout the country on an ongoing basis. For more information on the Avon Foundation’s granting process, please visit http://www.avoncompany.com/women/avonfoundation/gapeop.html or for specific questions contact info@avonfoundation.org.

Will any of the money raised go towards research that uses animal testing? No. Effective November 1, 2001, the policy of the Avon Foundation is that no Avon Breast Cancer Crusade funds will be used to support breast cancer research projects involving the use of animals.